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Task 4

Task 4 technology evaluation!

Technology evaluation

For the research section of my project I used several pieces of technology, iPad, I phone and the good old pc! The main parts of research were done on a pc as it is a larger screen, easier to see things that I may miss on a smaller screen such as a iPad or iPhone. I used quite a few online presentation tools as well, Prezi is a great way that I used to show my work rather than just posting straight onto blogger. The camera that I used to film the music video was a DSLR CANNON, high quality, filming in 1080p, the quality is awesome and due to the fact it was music video it needed to be as I was going to be shooting close ups and there is more control over the focusing and zoom of these than other cameras. I feel that the choice of camera was correct as it was relatively light weight and portable and sturdy. For the majority of the filming I did it with a tripod was a bit to jumpy to film by hand. I thought about using a dolly for the tracking however due to the space I was filming in it became impractical to use, also the dolly we have at school isn’t very smooth so it often jumped about or got stuck. The opening scene is in an ambulance, the dolly was way to wide to fit down here, so I ended up leaning the tripod slowly keeping the camera level and doing it that way. The sound quality from the camera was great although I didn’t use any of it, it was very crisp and sharp. The use of premier pro and other editing tools and software allowed me to edit the music video and my evaluation tasks together, speeding footage up and changing the duration, using cross dissolves. I found premier pro quiet easy to use as I have previous editing experience with this software, After Effects is another story, im still learning as its quit a technical program to use, however I gained a basic understanding in how to make titles and edit a few sections of footage but I didn’t need to use it this time as it didn’t fit in with the common conventions of the genre. For my evaluation tasks I used a couple of pieces of equipment that I hadn’t before, I used the Rhode mic, and my GoPro hero 3+ camera to film the interviews and part of a response to this question, I have used quite a lot, and quite a variation of technologies in this project, and all to my advantage!

Facebook comments/ audience feedback Task 3

these are a few comments from Facebook about my music video,

i like how Hannah picked up easily on the ambulance working with the lyrics so easily so im pretty sure that it is quite effective. Sheena has pointed out that she feels it is a "brilliant vid to go with the lyrics" which is the response i ultimately wanted to gain!

Evaluation task 3

interviews part 2 task 2

interview part 1 task 2

Evaluation task 1

Evaluation task 1

Evaluation one

Question one

My music video did mostly follow conventions of the punk rock genre, it uses similar colour schemes that are seen in videos made by evanescence for other songs, the ancillary tasks were quite conventional to the genre as well, I chose not to challenge the conventions to much in the ancillary tasks as I felt that it was the correct way to market the artist to the target audience, but I did challenge a few common conventions in the music video itself, whilst following most of them.

In the music video I chose to have the female in a white dress, after researching into the common conventions for evanescence videos,  and the male singers in dark clothing – again following conventions, however I went against the convention of the females white dress contrasting with the background as I wanted to use the colors in the shots to relay the story line within the song, like a subliminal message. By doing the song ‘bring me to life’ by evanescence I thought that it would be fitting to portray the female singer like she is in heaven, singing back to life, asking for help. By shooting on a white background and using hard lighting I feel that it successfully worked well and portrayed the image I wanted it to. With the male I decided to keep him in black and white so that he would contrast to the female singer and the rest of the music video to make it seem like he is alive. I used hard lighting in both scenes as it allowed me to define certain features and help with in camera editing; I used hard lighting on the female singer to make her skin pale in the camera, this help to portray the idea that she is dead/ in heaven. I kept the editing pace correct for the style music video and to the beats of the song and used editing techniques to enhance the video. I used a cross dissolve on most of the shots of the male singer, as most of his lines were backing lines it seemed correct to have him fading in and out of the female shots. I used a variety of shots, but predominantly used close up to mid shots, by using these shots I followed the conventions, but also challenged them in that I didn’t use extreme close ups, I didn’t feel that it would suit this song and the rest of the editing that I had used previously to the point where I thought a extreme close up could be used.

Filming - on location!

 

 

This is  part of the Filming,

using the ambulance!

 

 

FINAL ANCILLARY TASKS

Final music video!

.....Things i need to do before the hand in.....

.....Things i need to do before the hand in.....

 

.....Film end scene.....

.....Edit footage.....

.....Finish digi pak.....